Dear Colleagues ,
I'm establishing a new Surveying Company and i'm always looking for the branding side . which's very important in our nowadays.
I'm thinking that the name of my company will be : Right Edges L.L.C
What do you think ,Your input is valuable and very important for me ,Any Comment or any Advice ???
This Content Originally Published by a land surveyor to Land Surveyors United Network
Not sure i'm feeling "Right Edges", personally. Some of the best performing names on the web include the location in the name like "Lebanon Land Specialists" or "Beirut Geo" or similar. Let's see how the others reply...
I completely agree with you ,but i'm looking to the future ,I'm planing to add a BIM works (buildings information Modeling) and construction works to the company work domain, thus I need a name which cover that expansion in future .
The name of the company, and your brand doesn't always have to do with your services you offer. You could be Mazen Services, Inc and have many different "verticals" or services, like the Surveying/ Geomatics, BIM, Construction, etc. Mazen - Surveying Division, Mazen - Construction Division, etc.
As for marketing, easiest is to have specialized websites focused on each type of service. Of course Surveying could cover some BIM and Construction services. But, if you wanted to get found for a particular service in a particular location, I'd recommend what Jaybird says. Go with "City Surveying" and "City Construction Services" or maybe "City Land Development Services".