The Public Perception Problem: Why No One Knows What Surveyors Do
âIf the public thinks all surveyors do is fly drones, they'll never understand why your job mattersâor why they should care if it disappears.â
Ask a random person what a land surveyor does, and youâre likely to get one of three responses: a confused shrug, a vague mention of maps, or an enthusiasticâbut wildly incorrectâcomment about drones. This is more than just an amusing misunderstanding; itâs a crisis of visibility, one that threatens the entire profession.
Surveyors play an essential role in society, defining the physical reality that underpins property rights, infrastructure, and environmental management. But to the general public, surveying is either invisible or mistaken for a tech-driven side gig, lumped in with drone hobbyists and AI-generated maps. And when people donât understand what you do, they donât care when itâs threatened.
This lack of public awareness isn't just a minor inconvenience; itâs a direct e