I. Introduction: Surveyors, Social Media, and the Illusion of Connection
Once upon a timeâthough not so long agoâsocial media arrived with a promise that felt revolutionary: connection. Platforms like Facebook, LinkedIn, and Twitter (now X) vowed to bring professionals together, collapsing distance, breaking down communication barriers, and making it easier than ever to share knowledge. And for the land surveying professionâan industry built on collaboration, mentorship, and collective experienceâit sounded like the perfect fit. Finally, a place to swap stories from the field, troubleshoot technical problems, and pass down hard-earned knowledge from one generation to the next.
But what surveyors got instead wasnât connection. It was extraction.
Today, Facebook and its competitors are less a gathering place for professionals and more a digital graveyardâa place where the knowledge of thousands of surveyors is mined, monetized, and buried by platforms designed not to preserve expertise,