A network of this size comprised entirely of professional land surveyors and geospatial professionals naturally attracts LOADS of search engine traffic when anyone searches for land surveying services. For this reason, I monitor new member signups VERY closely, so as to maintain exclusivity for the industry. It is like a library of surveying information, which serves a dual purpose. It is helpful for surveyors to find support and offer support through sharing of knowledge and experience, but it is also equally, if not more effective for attracting business from those searching for surveying businesses to perform work. I know this for a fact because I built it to perform in this manner. Of course, the ways in which you utilize this to your advantage are entirely up to you, but if you are not using it with this in mind, you are simply missing the boat. With that said, here are a few ways that you can use LSU in the future to make your life and business online simpler, more effective and to your advantage.
Getting The Word Out About Your Services
Your niche market is your location and what you do better than any other company in your area. Hundreds, if not thousands, of queries for 'land surveyors' in your geographic region are being made every single day. How do you compare to those who show up first in search engines for your area. Cover all the surveying news for your town or community, an industry event, or on any topic that you are interested inālarge or small on Land Surveyors United, inside the group forum for your location. Investing a small amount of time into creating buzz around your company and the services you provide will shoot you strait to the top of search.
Related Topic: How To Get More Business as a Land Surveyor
Content Marketing
Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. With this in mind, you may or may not know that you can easily publish relevant, curated content to engage your your fellow surveyors and your community, attract new visitors to your profile, and help convert leads into customers. Those looking for a land surveyor in your area will be pleased to have found someone with such vast knowledge of surveying practices. Your credibility is yours to claim and build. If you do not believe me, take a look at our member testimonials or for a first person account, just ask Deward Karl Bowles of Texas how much the network has improved his business.
Related Topic: Your Reputation as a Land Surveyor is Two-Faced
Monitoring and Build Your Web Reputation
Syncing your social media profiles to your account on Land Surveyors United not only makes it super-simple to update multiple profiles simultaneously, it builds your reputation online. You can show the world that you are not only knowledgeable and credible, but you are also approachable and easy to work with. I have personally spent hundreds of hours making this possible for you and you can even share while on the go using the mobile rover.
Related Topic: Build Your Reputation Online Through Sharing
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