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Here is a trick.....spell something wrong on purpose in your keywords.....peeple spel things rong all the time in surch. Atlanta Georgia Surveyers, etc........goog luk.
i'm surprised Justin hasn't chimed in on this. He does most (ALL) of my SEO, but here are a few suggestions....he'll probably come behind me and correct me but here goes:
mention your location in keywords + surveying like "atlanta surveying" or "surveyors atlanta georgia"
also talk about the exact services you offer and create pages to explain more about these services, like BandB Surveying has on their website. You'll see they have pages for ALTA surveying and such
If you have multiple surveyors working at your company, consider giving them a page to discuss what they specialize in.
never use unrelated keywords and remember to mention the same keywords inside your content that you have in the header of your page