You may or may not know that you have the ability to move modules around on your profile page, simply by hovering over the top left side of the module until your see the arrows.  Click and hold, then drag to where you want it to move to.  All of the modules in the center and left hand sidebars are movable inside your profile so go wild.

 

You may also not be aware that there is a text box on your profile which you can use to add custom HTML and text to, in order to boost your profile in the search engines like Google, Yahoo,Bing, ect.  Today, I am going to show you how to easily boost the search engine visibility of your profile simply by adding some formatted HTML code to the text box.  This type of code is a microformat called hcard. The code that I added to my profile is as follows:

<div id="hcard-Surveying Jobber" class="vcard">
<a class="url fn n" href="http://jobs.landsurveyorsunited.com">
<span class="given-name">Surveying</span>
<span class="additional-name">Jobber</span>
<span class="family-name">LSU</span>
</a>
<div class="org">Land Surveyors United</div>
<a class="email" href="mailto:[email protected]">[email protected]</a>
<div class="adr">
<div class="street-address">5700 N Andri Dr</div>
<span class="locality">Crystal River</span>, <span class="region">FL </span> <span class="postal-code">34428</span>
<span class="country-name">United States</span>
</div>
<div class="tel">646-543-5781</div>
</div>

Now what you should do is copy and paste the above HTML into the text box on your profile, while editing the box in the HTML view.  Replace all of the areas in red with your own information, then switch back to Visual Mode to check and see if it is correct, then save the text box.  Now what you have effectively done is created a proper hcard for your profile, linking to your website.    

This is the final step.  Go to your website and create a link back to your profile on the site to achieve the holy grail 'reciprocal link' and sit back.  You have now increase the search engine visibility of both your own website and your Land Surveyors United profile by optimizing your profile with a standard hcard.  Land Surveyors United is indexed in real-time, so this will help the visibility of your website as well.  You'll be surprised at how much higher in the search engines you will appear after doing this and waiting a few days.

Do you have any tips for SEO (search engine optimization) that you'd like to share with your fellow surveyors?

This Content Originally Published by a land surveyor to Land Surveyors United Network

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